What Is Brad Callen’s PPC Web Spy – Keywords Research Tool all about ?
<p>Just forgetting about Adwords for the moment, if you are doing any type of online Marketing then at some time you going to realise you need good and relevant Keywords to get Traffic to your siteFive days ago, I sent out to my Newsletter Subscribers an email to go and have a look at a FREE and very powerful AdWords/Keywords Research Tool, and that Tool is from a guy called Brad Callen.
Now Brad Callen is well known for his software, and has produced masterpieces in the past, such as
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FREE to download
His latest Release is PPC Web Spy is probably the best software he has come up with to date, and the best part of all, you can download and use it for FREE – You can get hold of it right now and watch a Video of what it does and how it works here Download Free
How to use it
Its so easy to use…..….….

At the very bottom of FireFox , you’ll see a tiny little icon in the bottom right hands side of the browser window. In it’s unselected state it will appear greyed out as in the image above. By simply clicking on the tool will activate it as shown below.

Now with the Tool turned on, whenever you do a search on Google something different happens, and you will now see some View Keywords buttons now on the pages of your browser. this can obviously be turned off at any time by simply clicking again on the PPC Web Spy tool bar

Because this software primarily targets Adword campaigns and their Keywords used in the ads, it often will come back with a pop displaying that because the advertiser has not been advertising for longer than 45 consecutive days, no keywords have been collected, because in most cases, most websites that have not been advertising via adwords for 45 days are not websites that you should be consider monitoring, as they have not proved themselves to be profitable adwords advertisers yet!

When you view the Keywords of an advetiser who has been advertising for longer than 45 days, the pop window now displays some very powerful information of the adwords being used and all relevant information pertenent to it
What does all this mean ?
- Keywords – Just as it says, these are the keywords being use by the advertiser for this particular ad
- Position – The position the ad is currently ranked
- Avg.CPC – This is the Average price He (or she) is paying know as Cost Per Click
- Max.CPC – This is the Maximum price He (or she) was paying per click
- Click/Day – The amount of clicks per day form a given Keyword
- Cost/Day - His (or her) total cost per day for that keyword

For Example : – 
if you look at the bottom you will see for the keyword ” Wordpress Themes” he is in position 4 of the page, and his average cost for this keyword is a little over $0.24, which is half of what he was originally paying as shown in the max.CPC of $0.50 when he first started this campaign.
And that ad is getting nearly 99 clicks per day, for that keyword, at a cost of $23 per day, so by that I would think he must be making some money from the use of that particular keyword
Watch the Video.
For a better look at this fantastic new Free Software package, just watch the video
Download PPC Web Spy
Note: This software only works in conjuction with FireFox Web browser. If you are doing any type of Internet Marketing , then you will probably already know that Firefox is much better implemented for IM
Download FireFox (Free Download)
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Comments
4 Comments on What Is Brad Callen’s PPC Web Spy – Keywords Research Tool all about ?
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Colin Southgate on
Tue, 27th Jan 2009 11:23 AM
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Lee Jones on
Tue, 27th Jan 2009 11:53 AM
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Jim Spence on
Wed, 4th Feb 2009 9:16 PM
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Teresa on
Thu, 5th Feb 2009 10:48 PM
Hi Lee,this looks to be an invaluable piece of kit,thanks for the heads up. You have given me that push to use FireFox, something that I have been avoiding for a while, I’m still using I.E. (old habits die hard!).
You have fantastic, helpful site here, which I have now bookmarked and you have some very useful resources,
Thanks,
warm regards,
Colin
Hi Colin, and thank you so much for your kind remarks, I’m sure you will find the software as usefull as I have.
I know what you mean about Firefox, you tend to just use what ever come with your current system, and in most cases that’s IE, but for about the last 8 months I have been trying out Firefox and to be honest with you, it is a much better browser to use, especially for internet marketers, due to the great plugins you can add.
As you say Old habits die hard, and I still use IE for about 25% of browsing………….. Nice to see you here and I hope you will return at some time.
Thanks again Colin, I’m now off to have a look at your site again, got some usefull info on the last visit…………..
All the best for this year my Friend
Lee Jones
Wednesday I was searching for topics that are related to Improving Search Engine Placement and specifically seo elite software.
Hello Lee,
Teresa here from the U.S. Thank you for taking the time to email me earlier today. As Colin said, you have a very helpful and informative site here.
I purchased the Platinum version of PPCWebSpy this past week and think it has great potential. Being fresh off the farm when it comes to Internet Marketing I haven’t the slighest idea how to use Brad’s software to my best advantage.
I don’t have a website of my own to promote it from and I don’t really know how to set one up.
I’m currently working as a freelance writer and copywriter so putting words together isn’t a problem for me. Running a business is a whole other story.
Any tips on how to get the best benefits from PPCWebSpy?
Thanks,
Teresa
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