Don’t know WHAT to sell, WHO to sell to or HOW you are even going to get started? ………….  In the next few minutes, I’m going to break it down for you and give you a simple, easy, non-threatening, and uncomplicated way to get started in this business.

Firstly, you have the big boys (the guru’s) who are very comfortable in working in a  highly lucrative market.

They really pull out all the stops – have developed the knack of developing sophisticated product launches, Audio & Video is common place , high end membership sites, seminars and the big buck coaching programs. And to be honest with you, the skill level these guy’s have, is beyond most beginners unless you have developed exceptional latent talent.

Then there is the other kind of marketer — the Guerrilla Marketer. This type of marketer, produces products on specific topics the Guru’s overlook or don’t even think are worth covering. Primarily, what they do is create little info products, PDF reports, ebooks, teleseminars that cover very specific topics within the broad, overall market. The biggest advantage of these products is they are very quick to create. The other advantage is you can collect together a number of  products, and bundle them together to sell. Or you can break them down in to smaller pieces and sell them separately.

I’ll give you an example: This particular marketer teaches other guys how to meet girls. And visa verse, girls and women how to meet guys. . He has not yet become a big name in the market. So he is hitting topics that are very
specific that no one else is covering in as much depth.

For example — The Phone.

All the guys that i know DREAD calling on the phone that young lady they just met, to ask her for that illusive date. So what this guy did is created a little audio product JUST on that. Only he added one twist to it that I thought was very clever — He KNEW guys get all nervous about picking up the phone and CALLING. So his little info product teaches them how to do it via TEXT messaging! ……Brilliant. He just solved a big anxiety, a big problem.

And guess what,  no other “gurus” in that market teach guys how to do the
text game in as much detail (or hardly at all). So he took a little simple and unknown method, he’d discovered for getting dates by text messaging and made a little $20.00 product out of it.

Yes in know that  no one gets rich off of a $20.00 product. But he does
sell bigger ticket back end stuff. And here again, he has chosen the role of the GUERRILLA. He picked a topic hardly anyone else is doing seminars or
big tickets items on — He chose the daytime……….. How to meet girls and women in coffee shops, bookstores and other daytime activities. So here he is in this crowded market. And he’s founds some topics to focus on that are not well covered by the big name Guru’s.